Call of Duty Black Ops 4 raised $500 million in its first three days on sale. A colossal figure that couldn’t be reached by many sagas and gaming companies and that is entirely worthy in a year like this. The very idea that Call of Duty Black Ops 4 sold almost nine million copies over the first weekend is a resounding success. However, it is still, somehow, below the profits made by other CoD title in their early days after launch.
It seems difficult for Activision not to be happy with this data but analysts talk of a “slow” start to this new CoD installment and, as a result, Activision shares have fallen by as much as 9% in the hours following the announcement. So, are we talking about numbers to celebrate or numbers to worry about? To cut to the chase, we could say that neither one thing nor the other, but considering the context of the launch and the recent history of the franchise, we might witness another hugely successful title, eventually.
Call of Duty Black Ops 4 raised $500 million within its first days on the market
The information provided by Activision specifies that Call of Duty Black Ops 4 revenues equals that of the CoD World War II, the previous delivery in the franchise and one of the best and best-selling of the saga in the long term. But if we look back, we can see how the previous delivery of the Black Ops story-arch, the Call of Duty Black Ops 3 scored $550 million in the same timeframe. Also, Black Ops 2 raised $500 million in its first twenty-four hours on sale.
In the same way, and going back to older CoD titles, Modern Warfare 3 harvested $400 million on its first day (and 775 million after the early five days) and the first Black Ops earned $360 million on its launch day. Call of Duty Black Ops 4 is a bit behind these titles, for the moment, but when taking into account factors such as the chosen release date and its current competition, $500 million raised in its first days is by far outperforming many other games released this year.
