As technology advances, so are your business needs. Most likely, when you started your business, you didn’t need a software to keep track of all your contacts, suppliers or customers. However, times have changed and now it’s harder to keep everything organized. That’s why today we are going to have a look at the 4 best CRM apps to use for your business.
Although it’s an underrated option, Google Contacts is, in fact, an address book that is contained in Gmail. If you’re already using Gmail, that’s even better. It lets you add more information about your contacts, and Google will update their data with more information they have on Google+. Truth is, this is not marketed as a true CRM, and but it has some useful features. What makes it so great is the fact that you get a lot of the advantages you usually get with a CRM for free. And you don’t even need to install a new app.
Ideally, a CRM software doesn’t leave it to you to do all the work. You don’t need to copy all the contact manually and update their profiles. Luckily, there is Nutshell. It pulls in all your Gmail conversations and presents you with the urgent things you need to do that day. Moreover, it shows some extra information about your contacts as well, such as time and weather where they are, the Twitter profile, etc. It costs $22/user/month.
Most likely, you wouldn’t expect the best CRM app for your business to be free. However, HubSpot is a great tool for which you don’t need to pay anything. It comes from a team that launched several marketing automation tools, so you can use it together with other professional marketing services. Of course, you can also use it on its own and pay nothing for it.
It’s useful because it draws plenty of information about the person or the company you are entering. Drag and drop fields, rearrange the lists, and customize it as you wish to make your work easier. Moreover, you can access premium features and an upgrade to the full marketing suite offered by Hubspot.
Still looking for the best CRM app for your business? In that case, we still have one more suggestion. Podio is a CRM app currently run by the Citrix team. It includes almost everything you might need to run your own business. You will receive a lead-and-deal focused CRM, plus a dedicated Contacts app.
If you were to look at each of the individual apps, they’re simpler than other similar apps. However, if you take them all together, they’re a great way to integrate all your information. What’s more, you can start building your own apps if you need. You can take advantage of a group chat, status updates in the style of a social network, and plenty other features.
So which one is better? Between Podio, HubSpot, Nutshell, and Google Contacts, we can’t really decide on one universal CRM app that can suit everybody’s needs. Truth is, each of them is good on their segment. In the end, it’s all up to you. You need to decide which features you need most, and then choose the CRM software that helps you most. Luckily, there is a huge array of options to choose from.
If you can’t decide, there are plenty of online reviews that can guide you. The price is also a factor to consider. Thankfully, some apps are free, so you don’t need to set aside a budget for them. Good luck choosing the best option for you!
Nicole Hicks a graduate of UFT. She’s based in Toronto but travels much of the year. Nicole has written for NPR, Motherboard, MSN Money, and the Huffington Post. Nicole is a financial reporter, focusing on technology, national security, and policing.