With Apple’s Worldwide Developers Conference starting today, many users and fans of MacBook Air are wondering if any updates for this device will be announced. Last year’s WWDC gave us only a small modification of the CPU specifications, so maybe this time some more significant changes will be revealed.
Since 2008, when MacBook Air was first launched, this subnotebook belonging to the Apple family has not been changed much, with a last more or less important update dating back to 2015. When it comes to design, this device remains pretty much the same as it has been for the past 10 years. In the world of rapid advancement of technology, a decade without any significant changes is way too long.
There are two newer options: a slightly more powerful MacBook Pro and a device simply named MacBook. However, MacBook Air already has a large group of fans amongst Apple customers, especially since at $999 it’s regarded as good value for money. Even though this subnotebook remained virtually unchanged since its introduction, many users keep choosing it over the two more expensive models that we mentioned before. This wasn’t changed even with the launch of iPad Pro, which is being heavily promoted by Apple. It simply proves that there is still place for MacBook Air in the market.
Next move belongs to Apple. They have two options: they can either announce an update for MacBook Air at the WWDC event that takes place this week, or rather make a decision to stop supporting this version of the subnotebook and start promoting newer, more expensive products. As for now, the first choice seems to be more likely, however, Apple’s strategy of higher prices makes the future of MacBook Air uncertain. We look forward to this week’s Apple Worldwide Developers Conference in hope that we will learn more.
Henry Lares is still early into his career as tech reporter but has already had his work published in many major publications including Tech Crunch and the Huffington Post. In regards to academics, Henry earned an engineering degree from Apex Technical School. Henry has a passion for emerging technology and covers upcoming products and breakthroughs in science and tech.