The cloud gaming platform PlayKey recently published an interim report on its achievements this year, highlighting the fact that it has so far achieved some milestones towards the implementation of a decentralized platform and forming a large community around cloud gaming.
Playkey developers continue to improve their services by combining all their components into a single application to partially integrate them with the existing infrastructure. As a result, the test phase of this new platform is planned for the beginning of 2019. Meanwhile, among the advances achieved so far, the acceptance of the Playkey Tokens (PKT) as a way of paying for subscriptions to the current cloud gaming platform, started in June 2018, has made PKT a very useful token.
In that regard, to adapt users to crypto payments, Playkey offered the opportunity to save up to 83% of the subscription price and set the internal exchange rate at a parity of 1PKT at $2, regardless of the cost of the token in the market. That helped to reduce the risk of speculation with PKT, according to the company.
As for its marketing activity, at the conclusion of the Initial Coin Offering (ICO), in 2017, and which raised $10.5 billion, Playkey defined and followed a short-term strategy, namely, to promote the product to players and miners.
The PlayKey platform makes its cloud gaming platform known in both the gaming industry and crypto-related events
In this way, PlayKey is present in specific events both in the gaming industry and in the cryptocurrency universe. Among them are G-Star 2018, Gamescom 2018, Blockchain Summit London, Esports Business Summit, Blockchain Expo Global 2018, Game Developer Conference, Digital Economic Forum, and other important events.
This marketing strategy included the launch of the platform in the German market, the gaming capital of Europe and the largest market in the region, where around $4.4 billion in revenues were generated in 2017.
Playkey has the goal to form a large community, which in the future will allow the company’s servers to join owners of powerful gaming PCs and home mining farms to rent them to players in exchange for PKT.
That would also increase the options for using the PKT token, which will be used to make payments for other services of the company, beyond being negotiated in cryptocurrency exchange platforms. PlayKey Token (PKT) is currently available in seven exchange houses, namely, HitBTC, CoinExchange, Mercatox, EtherDelta, Idex, Lykke, and YObit.