Yahoo Finance incorporated cryptocurrency trading through its platform, on which Bitcoin (BTC), Ethereum (ETH) and Litecoin (LTC) can now be traded. The new service was launched on August 29th through the interface of the portal specialized in financial information, which previously only offered statistics on the prices of the main cryptos.
In order to make a purchase or sale crypto assets, interested parties must, at first, register with Yahoo Finance and create an account as they do on any regular cryptocurrency exchange platform. In this regard, the portal highlights the new option in its interface and informs the public that individuals can trade digital assets with any broker across the United States.
About this new option, the founder of Litecoin, Charlie Lee, announced on his Twitter account, where he highlighted the marketing of Litecoin (LTC) through this platform.
Yahoo Finance added Bitcoin (BTC), Ethereum (ETH) and Litecoin (LTC) trading on its platform
In this way, Yahoo Finance paved the way for cryptos to a wider public, taking into account that by 2010 Yahoo Finance had an audience of more than 23 million visitors. The platform is part of the Yahoo network and provides financial news, data, and news including stock quotes, press releases, financial reports, and original content.
Because it is a recognized brand, associating its image with cryptocurrencies market makes it a fast channel for promoting greater cryptocurrency adoption.
This vision is shared by several members of the ecosystem, who have also expressed their enthusiasm for this initiative, which is seen as an essential step in the cryptocurrency adoption process. In this sense, Anthony Pompliano, founder of Morgan Creek Digital, said that the recent interest in cryptos “is a virus that is spreading.”
Currently, Yahoo Finance only added Bitcoin (BTC), Ethereum (ETH), and Litecoin (LTC) trading, but could add some more digital assets in the future.