According to the CEO of Samsung’s mobile division, DJ Koh, the South Korean tech giant plans on presenting its foldable smartphone by the end of this year, confirming the many rumors saying this type of next-gen handset device is under development.
DJ Koh discussed the upcoming foldable phone to CNBC and at IFA 2018 Berlin
In an interview for CNBC, DJ Koh stated “it’s time to deliver” the first Samsung foldable smartphone after a survey conducted by the South Korean giant company revealed that there is indeed a significant market for this type of devices. Samsung’s mobile division CEO did not offer details on how the upcoming foldable device would function but gave some details on its design.
“You can use most of the uses on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they [consumers] buy it?” asked DJ Koh at the IFA 2018 in Berlin.
“So every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it [the Samsung foldable smartphone], they think ‘wow, this is the reason Samsung made it,'” Koh added.
Samsung foldable smartphone to be revealed this year
The new Samsung foldable smartphone would be similar to a flip phone, a very trendy phone design more than a decade ago. But what’s new in this one is that Samsung is designing a screen that bends that would not need hinges and connectors to connect the two parts of the phone as in the flip phones.
According to DJ Koh, the CEO of the Samsung’s mobile division, the first Samsung foldable smartphone would be revealed this year, in November, at the Samsung Developer Conference in San Francisco.