If anyone still thinks that the Pokemon GO fever is over, it’s because he/she hasn’t been affected by the “Pokemon GO outbreak” yet. And now, after just over two years since its launch, this Niantic mobile game seems to continue rising not only in its players database but also in revenue, having been reported a rise of 39% over the last month alone. Now, Pokemon GO makes $2.5 million a day.
The latest Pokemon GO updates skyrocketed the Niantic’s revenues
That is demonstrated by the most recent study published by SensorTower, a tracking platform for mobile applications, which estimates that Pokemon GO would have achieved revenues of $29 million on Android devices and another $22 million on iOS, in August alone.
This latest figure appears to have come after the game’s last update, which was included last June, and which implemented for the first time the possibility for players to exchange Pokemon characters. That came in addition to the recent announcements of Pokemon Let’s Go Eevee and Pokemon Let’s Go Pikachu, and the compatibility available to both games.
Pokemon GO makes $2.5 million a day, according to a SensorTower study
Explicitly, the last records reported by SensorTower indicate that during the 60 days before the update, corresponding to April and March, Pokemon GO maintained a daily worldwide revenue of around $1.8 million, on the average between Android and iOS applications. However, after this update, Pokemon GO makes about $2.5 million a day.
Finally, Niantic previously promised to add a new game mode for battles between coaches in Pokemon GO, which, although delayed on previous occasions, is expected to arrive definitively sometime before the end of this year. That is undoubtedly the most sought-after mode by players, so it will be interesting to see the impact that the new feature will have on the income of the Pokemon GO.
Jackson Bey was born and raised in Lethbridge Alberta but moved east when he was 22. Apart from running his own consulting firm. Jackson spends his time canoeing the many lakes of Ontario. As a financial journalist Jackson has published stories for CBC Business Online, as well as Buzz Feed and Motherboard. As a contributor to Billionaire 365, Jackson mostly covers markets and trade.