With Chrome 71, Google is stepping up its fight against the problem of abusive ads on the Internet by blocking all ads on a site that displays them permanently. Google tries to thwart ads that deceive and completely annoys Internet users. Starting with the release of Google Chrome 71, scheduled for December 2018, the most popular Internet browser will automatically cut off all ads from some sites that offer “consistent abusive experiences.”
In November 2017, Google implemented in Google Chrome several protections against so-called “trick to click” that tried to redirect Internet users to unvisited sites to earn money through ads or identity theft. The Chrome 71 update is an extension of it, aiming to stop forced redirections, as it will simply determine if a website contains “abusive” ad content.
Following its own internal investigations into abusive web practices, Google claims to have identified the tactics used. Such ads may act as system warnings or use fake “X” shaped closing buttons to encourage an Internet user to click on content incorrectly. These scams can lead to phishing attacks, as well as they might attempt to steal a user’s private information.
Google Chrome 71 Will Block Abusive Ads, Among Other New Features
Google Chrome 71 will seek to help you get rid of these malicious ads by punishing website owners who publish such content, by removing all bulk ads. Any website which shows such advertisements will have 30 days to replace them with well-meaning ads and to report that to Google before Chrome 71 blocks all ads on that respective site.
These measures, however, will not be extended to those using alternative browsers. Mozilla Firefox has recently implemented better tracking protection and targeting ads that use trackers to collect information from Internet users that they may not be happy to share that info.
Google Chrome 71 will come out somewhen in December with several changes, including the new auto play rules which will aim to reduce the number of videos and audio content played automatically when a website is accessed, giving users more control over the content displayed in their browser.