Nintendo took a risk, and it worked out well for the famous Japanese entertainment company. By now, no one can argue with Nintendo that they got it right when they came up and released the Nintendo Switch, the relatively new video games console. The sales confirm it. As we already know, Nintendo returns to the list of the best brands in the world thanks to the Switch.
The latest confirmation of the success of the newest product from the Japanese factory has come with the Cyber Monday. This Monday’s sales results in the United States have been excellent news for Nintendo. The Nintendo Switch video game console was the third best-selling product and the first one among all the consoles, according to data from Adobe Analytics.
Nintendo Switch Was The Third Bestselling Product on Cyber Monday Across the United States
The Switch is the only product in the video game sector that has managed to get into the top five in the American Cyber Monday. The Fingerlings toy line leads the list of sales (both in physical stores and online) for the Cyber Monday across the United States. It is followed by L.O.L. Surprise!, Nintendo Switch console, Dell and Apple’s laptops (yes, they put them together in the same position), while on the fifth position, there is LG with its new TV sets.
Thanks to its hybrid video games console, Nintendo Switch, the company is the 99th best brand in the world, according to the ranking prepared by the brand consultancy Interbrand. It is, therefore, among the 100 most significant companies worldwide in 2018. The company that gave birth to Super Mario Bros and other popular games haven’t appeared in that list since 2014. Most likely, the Nintendo Switch console was the primary driver for the recent success Nintendo experienced.
Jackson Bey was born and raised in Lethbridge Alberta but moved east when he was 22. Apart from running his own consulting firm. Jackson spends his time canoeing the many lakes of Ontario. As a financial journalist Jackson has published stories for CBC Business Online, as well as Buzz Feed and Motherboard. As a contributor to Billionaire 365, Jackson mostly covers markets and trade.