Is The Android Pie Update For Nokia 8 Delayed For a Marketing Strategy?

As you can remember already, Nokia 8 and Nokia 8 Sirocco users were promised the Android 9 Pie update. According to HDM Global, the update was supposed to roll out in November, but as we already know, that did not happen.

While users were told that some issues stopped the update, it appears that the delay might have been intentional. Twitter account Nokia anew posted a series of tweets that seemed to suggest a hidden strategy. It is believed that the update wasn’t released in order to boost the sales of Nokia 8.1.

“So, updates to Android Pie for Nokia 5, 6 and 8 are ready. Update for 8 they are going to do on the last day of the month or in January. What is this done for? To push sales of Nokia 8.1. The update was completely ready a month ago. Idea from @sarvikas @NokiamobBlog #nokia8” tweeted Nokia anew on December 7.

Truth be told, it is rather confusing that old devices such as Nokia 5 and Nokia 6 have received the Android 9 update, or will receive it really soon, while it will take more time to roll it out for Nokia 8 users.

The response

It appears that HDM Global took these accusations seriously. The allegations were denied via the Twitter account of Juho Sarvikas. Nokia 8 users were also promised to get the update as soon as possible. The tweet also explained that a lot of work is needed for each device.

“I hope you know that we would never do such a thing. Each chipset family and each product in it requires dedicated work. We have an extreme focus here and push updates as fast as possible,” replied Juho Sarvikas, HMD Global’s Chief Product Officer.

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