Bungie Separated From Activision, But It Keeps The Rights Over Destiny Franchise, Exclusively

In a press release, Activision announced that it is terminating its publishing partnership with Bungie, which in turn retains the rights over the Destiny franchise.

The studio behind the Halo series signed a historic partnership in 2010 with Activision, which provided it with publishing and financial support from the publisher. But several years later, the deal broke. In fall 2018, Activision reported its unsatisfaction with the sales of the latest extension of Destiny 2, Renegades,  and rumors suggested that the relationship between the Activision and Bungie was already tumultuous.

The result is, therefore, the end of the agreement.

“When we signed our partnership with Activision in 2010, the video game industry was very different. As an independent studio looking to create a whole new experience, we were looking for a partner willing to take risks with us. We had a vision of Destiny that we believed in, but to launch a game of this magnitude, we needed the support of a recognized publishing partner,” explained Bungie.

Bungie Has Big Plans For Destiny Franchise, Even Though They Separated From Activision

“With Activision, we have created something special. To date, Destiny has sold more than 50 million copies (…). Most importantly, we also saw a remarkable community – tens of millions of “Guardians” – get up and discover Destiny, play together, create and share memories, and even do great things that go far beyond the game we share. We have had eight successful years, and we would like to thank Activision for their partnership on Destiny,” Bungie added.

For the time being, the transition is still in its early phases, but the separation would be conducted “as transparently as possible.”

“With Forsaken, we learned and listened, and we looked at what we believe our players want from a great experience like Destiny. Don’t worry; there’s more on the way. We will continue to respect Destiny’s existing roadmap and hope to be able to offer more seasonal experiences in the coming months, as well as surprise our community by announcing interesting things beyond,” Bungie ensured its fans.

Bungie, which know owns Destiny franchise, exclusively, ends its statement by explaining that it has “new adventures in new worlds filled with mysteries, adventures, and hope. We hope you will join us there.”

Jackson Bey

Jackson Bey was born and raised in Lethbridge Alberta but moved east when he was 22. Apart from running his own consulting firm. Jackson spends his time canoeing the many lakes of Ontario. As a financial journalist Jackson has published stories for CBC Business Online, as well as Buzz Feed and Motherboard. As a contributor to Billionaire 365, Jackson mostly covers markets and trade.

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