Google wants to implement a function that will give users more control in their browser. The authority will be implemented on tracking cookies in the Google Chrome browser, and the idea is to strengthen the search in the advertising dominance.
Many years of debate about this tool to limit the tracking of cookies had passed, but finally, Google has decided to roll out a dashboard function in the browser. From now on, users will have more information about the cookies that are tracking them, and they will have a set of options to turn them off.
What are the tracking cookies?
Everyone has heard about them, but maybe not all of us know what a cookie is. A simple explanation about cookies is that they are small files that are following the users on the internet. They target users through advertisers on some specific interest showed during browsing.
So for these cookies, Google has a new tool that will decrease their ability to collect data from users. Google has around three billion ads on its browser, and that is making it the largest seller of internet ads. The company is ahead of Facebook with 20% regarding selling ads.
Google Chrome to allow users to block tracking cookies, but not those from Google
eMarketer is announcing that the digital ad in the U.S will grow in 2019 with 19% which means $130 billion in the current year. After six years of planning, Google has decided to stop tracking cookies on its Google Chrome browser, especially after the incident related to Facebook and the personal data of users shared with Cambridge Analytica.
Finally, the critical task of the company is to track targeting cookies installed by the third parties that are profit-seekers. Other browsers like Apple’s Safari or Mozilla’s Firefox have stopped the majority of tracking cookies. Apple decided in 2017 to stop cookies in the browser by default, and Mozilla had taken action last year.
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