Modern-day users adore interactive online experiences that captivate their senses and transport them to an exciting digital realm. In contrast, passive online experiences that don’t allow multimedia interactions are bland and boring.
Adopting interactive features will serve you well if you want to attract new customers to your website and inspire brand loyalty in your existing clientele. Interactive widgets, themes and features like videos, games and podcasts capture users and encourage them to spend more time on a website. Read on to explore some trending features to transform your site with an interactive design.
1. Quizzes
Do you remember playing Facebook quizzes claiming astounding revelations about soulmates, wedding dates and careers? Those quizzes were one of the many strategies that made Facebook popular and enjoyable for its users. While Facebook has evolved dramatically over the years, quizzes remain a trendy feature for websites and user-centric platforms.
Quizzes are an excellent strategy to promote brand interactions and gather consumer data for personalization and market research. You can use quizzes as a promotional strategy to offer discounts on your products or gather data on product preferences and consumer interests.
2. Videos
Video marketing is the most immersive and interactive content marketing strategy and the best way to hook your audience with engaging content. Videos are the most watched content across social media and websites because users enjoy tuning into visual content.
Videos are a more effective means to connect with a broader audience because not everyone enjoys reading lengthy blogs or tuning into podcasts. Video marketing is a highly effective strategy to boost sales with product reviews, ad campaigns, informatics and influencer marketing.
You can explain complicated check-out and payment processes with a fun 2-minute video. Or use video marketing to outline your products, their utility and advantages.
3. Gamification
Gamification is a brilliant technique to encourage users to spend more time on your website. This strategy is based on the reward principle – you reward your customers with special offers and discounts.
It is important to identify audience preferences to implement a successful gamification strategy. What kind of games does your target audience enjoy? Many users spend their time playing Blackjack, Poker and slots at NetBet, while others prefer playing task-oriented games on their smartphones.
Understanding gaming preferences will help you identify features and layouts your audience will most likely enjoy.
4. Live Chat
E-commerce entrepreneurs struggling with abandoned carts and high exit rates should consider adding a live chat widget to their websites. This feature supports a highly interactive and personalized buying experience, and entrepreneurs can explore multiple AI-powered chatbots to handle their customer service.
Live chat widgets allow customers to have a real-time live conversation with a chatbot, explore products and get assistance to complete their purchases. An AI-powered chatbot is a revolutionary innovation to support an extensively personalized buying experience.
Artificial intelligence (AI) algorithms allow these chatbots to capture data from the customer’s past experiences and purchases, and offer suggestions that align with their behaviors.
Final Thoughts
Curating an addictive and interactive website experience is the key to instilling brand loyalty and attracting customers to spend more time on your website. Interactive features will transform your website into a highly competitive and innovative platform that impresses users with creativity.
Henry Lares is still early into his career as tech reporter but has already had his work published in many major publications including Tech Crunch and the Huffington Post. In regards to academics, Henry earned an engineering degree from Apex Technical School. Henry has a passion for emerging technology and covers upcoming products and breakthroughs in science and tech.