In the modern world every marketing campaign widely uses social media in order to best achieve its goals. WhatsApp, with its 1.2 billion users every month, is one of the most popular messaging apps worldwide. It is not a surprise then that businesses are aware of its great marketing potential and invest a lot of money in professionals that are able to conduct an effective marketing campaign on WhatsApp. If you consider starting a career in the world of WhatsApp marketing, this article will give you some tips on how to develop and execute a highly successful strategy on this popular messaging app.
What tools are most useful in the WhatsApp marketing campaign
- WhatsAppChannels.com – this highly rated tool gives you access to channels, script, software etc. It is also worth mentioning that this company allows you to reach countries all around the world, such as China, India, USA or Canada.
- BulkWhatsAppMarketing.com – this premium WhatsApp marketing service guarantees the highest accuracy and efficiency. It also includes various marketing packages for resellers.
- WAPanel – this web-based panel makes running marketing campaigns on the cloud possible. Moreover, it allows you to operate its script from any location, as well as to scale your campaigns to greater numbers.
- Bulk WhatsApp Sender – this tool provides you with numerous marketing solutions, such as channels, marketing planning, marketing services and marketing suite.
- WhatsApp Bulk Sender – this software allows you to locate the most active number from your contact list. Additionally, you can use it to send all types of scheduled messages, set automated replies, change the status or profile photos, etc.
What is WhatsApp marketing and why it is important for businesses
- considering the great number of its users, it is easy for businesses to reach most of their customers via WhatsApp.
- according to surveys, over 67% of mobile users favor using chat to get in touch with businesses and some 53% favor shopping with businesses they can easily reach.
- if young people are your target group, then WhatsApp would be the easiest way to reach them, as 42% of mobile users between 18 and 29 years old prefer WhatsApp over other messaging apps.
- WhatsApp guarantees high engagement rates, as over 95% of messages are opened by their recipients.
What are the ways of conducting a WhatsApp marketing campaign
- Groups – you can create a group of up to 256 users, which allows you to contact all of them at the same time.
- broadcast lists – thanks to broadcast lists you can contact via message anyone who has your number saved in the contacts of the phone. Once such person replies, the message looks like a normal one. Also, a broadcast message can be sent to all 256 contacts at the same time.
- one-to-one chat – this feature allows you to directly chat, call or video call anyone on your contact list, as well as to share files with such person.
What are the best strategies for a WhatsApp marketing campaign
- create customer engagement by chatting with users and building buzz.
- provide fast customer service, offer one-on-one help and advice for high-value clients.
- make sure that all instructions are clear and understandable.
- encourage new customers to join by offering them valuable content for free.
What are some of the most successful WhatsApp marketing campaigns
- Buyagift – this online gift retailer decided to inform their customers about the company’s offers by reaching them directly on WhatsApp.
- Absolut Vodka – by offering their customers a unique gift, the company engaged hundreds of them in a creative interaction on WhatsApp.
- Hellman’s – this very successful campaign allowed customers to interact directly with the company’s chefs via WhatsApp messaging.
Henry Lares is still early into his career as tech reporter but has already had his work published in many major publications including Tech Crunch and the Huffington Post. In regards to academics, Henry earned an engineering degree from Apex Technical School. Henry has a passion for emerging technology and covers upcoming products and breakthroughs in science and tech.