Clash of Clans and Candy Crush still Earn Huge Revenue

Clash of Clans and Candy Crush saga were launched years ago but remain competitive when it comes to the number of in-app-purchases. Both games generate sizeable revenues for Supercell and King as they remain highly popular.

Clash of Clans was first released in 2012 and while revenues have declined, it still manages to rack in more than $30 million per month on the iOS platform alone, being also available on the Android platform and Xbox Live.

Over 3 billion dollars have been spent in total in the world-famous strategy game ( several clones have been launched but none managed to rise to the popularity of the original). The game constantly remains in top 10 most downloaded apps and it seems that it will remain popular for a long time. According to one source, the games average around $1.4 million dollars per day since launch, remaining on the eight position on the App store as recently as June. Should we add droid income, total income comes up at around $5.5 billion.

King’s notorious hit Candy Crush has seen several incarnations, but the original remains a strong competitor. Released in 2014, the game has registered the most net income from Western developer in Q2 2018, with an average of $213 million. The income opportunity offered by King led to a surprise acquisition of the company by Activision-Blizzard, a move which will keep the company relevant for years to come. Candy Crush is a freemium title that can be installed and played for free, with power-ups and extra lives being available for real money. Some have argued that the ability to buy power-ups makes it play to win, but you can beat even challenging levels with enough luck and skill.

Fortnite, the hit free-to-play battle royale launched by Epic last year stole the scene, with over $2 million in income received daily. The micro-transactions offer users access to skins and emotes, granting no gameplay advantage.

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About the Author: Francis E. Hagopian

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