Nintendo To Be An Entertainment Business Rather Than A Gaming One

At the annual GeekWire Summit in Seattle, held earlier this week, Nintendo America’s President and COO Reggie Fils-Aime debated lots of topics. He discussed how Nintendo would be defined. According to Fils-Aime, Nintendo wants to be an entertainment business rather than a gaming one.

Nintendo America’s President and COO explained his statement by presenting how the company runs, at the moment, three distinct, separated areas of business. Namely, Nintendo operates video gaming business, mobile gaming, and theme parks and movies.

Next, Reggie Fils-Aime pointed out that, beyond Nintendo Switch and 3DS, other efforts were the company’s significant drivers. He gave Super Mario Run as an example of how they plan to deliver its IP to consumers in different ways.

Nintendo Wants To Be An Entertainment Business Rather Than A Gaming One

“That’s our vision for mobile: to deliver our intellectual property in compelling ways to consumers who may not have experienced those properties before. A belief that they’ll come back, maybe buy a Mario T-shirt, eat that Mario cereal, or buy a Switch, because of affiliation and affection they have with that IP,” said Fils-Aime.

According to Nintendo America’s President and COO Reggie Fils-Aime, Nintendo intentionally slowed down its mobile games rollout and direct ports. He said that Nintendo thinks that building unique experiences for mobile platforms is crucial and the Japanese company struggled to come up with the best methods for monetizing their apps.

“Home system games, if transplanted to a mobile device, wouldn’t transfer as well. We needed to work through monetization as we’re driven to make money. And we needed to work through how to be effective on platforms and marketplaces that we ourselves don’t own. That took time,” added Reggie Fils-Aime, Nintendo America’s President and COO.

In other news, Nintendo plans on releasing a new, updated Nintendo Switch next year.

Jackson Bey

Jackson Bey was born and raised in Lethbridge Alberta but moved east when he was 22. Apart from running his own consulting firm. Jackson spends his time canoeing the many lakes of Ontario. As a financial journalist Jackson has published stories for CBC Business Online, as well as Buzz Feed and Motherboard. As a contributor to Billionaire 365, Jackson mostly covers markets and trade.

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