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Tesla Model Y Crossover To Be Revealed on 14 March, Says Elon Musk

This Sunday, Elon Musk was planning to surprise his friends and fans on Twitter by revealing more news about the latest Tesla vehicle, the Model Y crossover.

The car will be revealed at LA Design Studio on 14 March during an event, Elon Musk adding the following details:

“Model Y, being an SUV, is about 10% bigger than Model 3, so will cost about 10% more & have slightly less range for same battery.”

“Detailed specs & pricing will be provided, as well as test rides in Y.”

Model Y – The Reveal Is Too Early

The Model Y is the fifth vehicle created by Tesla and the second SUV after the Model X. The vehicle will also come with normal doors, and not Falcon Wing doors which were used on the Model X.

However, according to Joseph Spak, RBC Capital Markets analyst, this early unveil is not a good strategy, even if Model Y will be an in-demand product:

“[…] We view the timing of the announcement as more fodder for the bears vs being a positive catalyst for the stock. We had thought the company would unveil the vehicle closer to start of production to avoid likely cannibalization. Now, that risk seems greater.”

According to Ben Kallo, Baird analyst, the car should be available to customers a lot later, and not earlier than 18 months. But the sales could get higher if a new SUV/CUV vehicle with a competitive price appears.

Last week, Tesla announced the Model 3 with standard range battery for US$35,000, also shifting from the flashy store sales to the more cheaper online sales for a lower price on the vehicles.

The production of the Model Y could be in Nevada, at the Tesla factory that makes batteries and powertrains, reports Financial Post.

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Tesla vs. America’s Most Productive Car Factories

To be the chief executive of “a real car company” has become one of Elon Musk’s most important aims. In order to achieve that, he wants to get into competition with the most productive car factories in North America by turning Tesla Inc. into a mass producer which will be able to at list complete or overcome their standards.

Even though the company had a rough year of factory problems which resulted in the rollout of its Model 3 electric sedan, Tesla does not stop and it a step closer to achieving this goal. Tesla’s weekly output from its only plant from Fremont California is of 6,944 cars at the end of June also taking into consideration 5,031 Model 3s. According to 2018 production data which has been estimated by just-auto.com, a market research firm, Elon Musk’s Tesla Inc. can reach the 14th place among 70 auto plans in North America if they could somehow keep their level this high.

To sustain such output over a period of 52 weeks is more difficult than achieving Elon Musk’s self-imposed deadline of producing almost 7,000 cars in one go-for-broke week. Tesla’s average has been of 3,378 vehicles per week for the first half of the current year which put the company only on the 48th place in the ranking of North American factories, a fact which is disappointing regarding CEO’s aim.

Elon Musk offered Bloomberg Businessweek an interview in which he made a prediction that his factory will be able to make 5,000 Model 3s per week by August all in addition to Model S and Model X cars without implementing any major changes.

He said, “In three months I think 5,000 will feel normal.”

In an interview with Bloomberg Businessweek, Musk predicted that by August his factory would be able to make 5,000 Model 3s each week, in addition to Model X and S vehicles, without heroic measures. “In three months,” he said, “I think 5,000 will feel normal.”

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