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Google Chrome Makes Some Changes Regarding the Tracking Cookies

Google wants to implement a function that will give users more control in their browser. The authority will be implemented on tracking cookies in the Google Chrome browser, and the idea is to strengthen the search in the advertising dominance.

Many years of debate about this tool to limit the tracking of cookies had passed, but finally, Google has decided to roll out a dashboard function in the browser. From now on, users will have more information about the cookies that are tracking them, and they will have a set of options to turn them off.

What are the tracking cookies?

Everyone has heard about them, but maybe not all of us know what a cookie is. A simple explanation about cookies is that they are small files that are following the users on the internet. They target users through advertisers on some specific interest showed during browsing.

So for these cookies, Google has a new tool that will decrease their ability to collect data from users. Google has around three billion ads on its browser, and that is making it the largest seller of internet ads. The company is ahead of Facebook with 20% regarding selling ads.

Google Chrome to allow users to block tracking cookies, but not those from Google

eMarketer is announcing that the digital ad in the U.S will grow in 2019 with 19% which means $130 billion in the current year. After six years of planning, Google has decided to stop tracking cookies on its Google Chrome browser, especially after the incident related to Facebook and the personal data of users shared with Cambridge Analytica.

Finally, the critical task of the company is to track targeting cookies installed by the third parties that are profit-seekers. Other browsers like Apple’s Safari or Mozilla’s Firefox have stopped the majority of tracking cookies. Apple decided in 2017 to stop cookies in the browser by default, and Mozilla had taken action last year.

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Google Chrome 73 Supports DuckDuckGo Search Engine In Specific Regions

The new Google Chrome 73 update has arrived with an exciting addition. Google has decided to add a new service to the list of default search engines which are offered in each market, improving the selection of search engine options which are bundled with Chrome. Now, Google Chrome supports the DuckDuckGo search engine, but only in specific regions.

It is interesting that Google opted to add direct rivals in the form of the popular DuckDuckGo (DDG) and Qwant. The two search engines focus on privacy, a feature which seems to be quite detrimental when you are looking at the potential to generate revenue by offering targeted ads.

Google has become the target of several accusations as some voices argue that the company is charged with market-distorting behavior both in the US and other countries. Many governments have started to question the popularity of the search service, and they believe that competition laws should be changed.

Google Chrome Supports DuckDuckGo Search Engine Across 60 Countries

New regulations may restrict the power of larger platforms while favoring the development of smaller technology companies which have to potential to push real innovation. A high-ranking Google employee has noted that the addition of the DuckDuckGo search engine to Google Chrome was motivated by the usage statistics which were collected from users.

DDGo is now offered as an option in more than 60 countries. The founder of DuckDuckGo saluted the decision, adding that this acceptance of the pro-privacy search engine shows that Google cares about the privacy of its users. DuckDuckGo search engine has become popular in recent years, and it has spearheaded the spread of pro-privacy products among casual Internet users. Data mining suggests that Google planned to add DDG since December 2018 to Google Chrome, when the company agreed to offer the duck.com domain to DuckDuckGo.

On the other hand, the co-founder of Qwant said that Google made a great choice but advised users to use Mozilla Firefox or Brave as better alternatives. Chrome 73 arrives with other improvements that make the popular browser even better. The new update is now available worldwide.

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Google Chrome 72.0.3626.121 for Android Launched With Improvements

Google’s Chrome comes pre-loaded on most Android devices, and it is one of the most popular browsers for Android devices.
The app is designed to deliver a seamless experience for users, providing a navigation experience which rivals the performance of its desktop counterparts.

Here are some of the advantages provided by the Google Chrome browser for Android:

  • Smarter search features – Custom search results will appear instantly as you are typing your query. If you type an URL the relevant address will appear on the spot, allowing you to access a site which was visited before quickly.
  • Stealthy navigation – The robust Incognito mode allows users to visit websites without saving history or tracking your traffic. Keep in mind that history won’t be accessible on your mobile, but your ISP is still able to monitor your traffic.
  • Synchronize your data across several devices – Chrome will seamlessly synch important data like bookmarks, passwords, and settings across several devices including your desktop PC. To use this feature, you will have to sign-in with the same Google Account on the desired devices.
    Intuitive user interface

Besides, Google Chrome was built with convenience in mind. A single tap will allow users to access essential features. Access frequently visited a website with a single tap on a new tab page. Harness the tap to search feature to find relevant information within a page quickly., Also, the built-in Google Safe Browsing feature will block attempts to access websites which are known to be dangerous. It will also warn users when they wish to download files which may contain malware.

Google Chrome 72.0.3626.121 for Android Launched With Improvements

While we’re all waiting for the Google Chrome 73 version which would bring several significant changes, we got another Google Chrome update for Android.

Google Chrome 72.0.3626.121 launched with under the hood enhancements. Therefore, this new Google Chrome 72.0.3626.121 update comes with several stability and performance improvements. You can already download the new version from Google Play Store.

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Google Chrome Received 12 New Themes, Including A “Just Black” One In A Preview For Dark Mode

Google Chrome on PC and laptops is more customizable than its Android counterpart, for example. You can install various themes to enjoy a new experience with Chrome. Now, directly from the Chrome team, Google Chrome received 12 new themes, including a “Just Black” one which looks like the upcoming dark mode that the company plans to roll out for its browser for Windows.

The best part of these new themes for Google Chrome is that they come straight from the Chrome team. You can add any of these new 12 themes by going to chrome://settings/appearance. Among the new color options to make your experience with Chrome fun and more enjoyable than usual, you’ll also find Just Black.

This Just Black theme is looking like a dark mode, the feature that is so much popular lately and which Google wants to add to Chrome for Windows and Android after it successfully implemented the night mode on its browser version for macOS Mojave to match the system’s own Dark Mode.

Google Chrome Got New Themes, Including a “Just Black” One in a Sort of Preview for The Upcoming Dark Mode

As I’ve already said, Just Black, one of the new themes Google Chrome received, resembles the dark mode that would come soon on Chrome for Windows and Android. Just Black changes the home screen, tabs, bookmarks bar, and everything else in the main interface of Google Chrome from white into black and grey shades. However, the other menus remain white.

Nonetheless, Just Black looks excellent and it’s relaxing when used in low-light conditions. But this sort of dark mode is not the only theme that Google Chrome received recently. There are also some colorful options like the High Contrast Colorful, Pretty in Pink, Banana, Ultra Violet, and more.

Also, there is a classy and relaxing Slate theme colored in dark blue shades. Check the image below to see all the themes released by Chrome team (except for Classic Blue and Black & White, every other theme is new).

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New Google Chrome UI Is Disappointing, Upsetting Users

The new Google Chrome UI is disappointing, and we already know that as the new user interface rolled out in September with Chrome 69 update, and users have been complaining about it since then. Until now, Google allowed Chrome users to switch back to the old UI, but since the recently released Chrome 71 version, the Internet company removed that option, so we’re now stuck with the ugly, disappointing new Google Chrome UI.

The new Google Chrome user interface was designed by the Internet company with mobile devices in mind, so it looks like a forced mobile interface of the popular browser dragged to laptops and desktop PCs.

The rounded tabs are hard to distinguish when users open multiple tabs, while the homepage shortcuts are appearing rounded, small and only boast the favicon of the sites and not a thumbnail with the last page users visited on those websites.

New Google Chrome UI Is Disappointing, Upsetting Users

Google Chrome users have reported their disappointment with the new Chrome UI since it came out with Google Chrome 69. However, the users could switch back to the old user interface. That until now, as, with the Google Chrome 71 installment, Google removed the option to go back to the former, and much better, interface.

Since the Chrome 71 update rolled out earlier this month, users have been complaining about the issues the new UI is boasting on either social media or directly to Google. The majority of those users even asked the giant Internet company to reactivate the Google flag option to allow users to switch back to the old Google Chrome UI.

Many users tackled the change by downgrading to Chrome 70. However, Google doesn’t recommend this solution.

“Please don’t do this. As a Chrome dev, we would really rather you use another browser than try to lock yourself on an old version of Chrome. There are serious consequences to this, and much like choosing not to be vaccinated, the choice affects other people besides just you,” said Google engineer Peter Kasting.

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