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How to Best Conduct a Successful WhatsApp Marketing Campaign

In the modern world every marketing campaign widely uses social media in order to best achieve its goals. WhatsApp, with its 1.2 billion users every month, is one of the most popular messaging apps worldwide. It is not a surprise then that businesses are aware of its great marketing potential and invest a lot of money in professionals that are able to conduct an effective marketing campaign on WhatsApp. If you consider starting a career in the world of WhatsApp marketing, this article will give you some tips on how to develop and execute a highly successful strategy on this popular messaging app.

What tools are most useful in the WhatsApp marketing campaign

  • WhatsAppChannels.com – this highly rated tool gives you access to channels, script, software etc. It is also worth mentioning that this company allows you to reach countries all around the world, such as China, India, USA or Canada.
  • BulkWhatsAppMarketing.com – this premium WhatsApp marketing service guarantees the highest accuracy and efficiency. It also includes various marketing packages for resellers.
  • WAPanel – this web-based panel makes running marketing campaigns on the cloud possible. Moreover, it allows you to operate its script from any location, as well as to scale your campaigns to greater numbers.
  • Bulk WhatsApp Sender – this tool provides you with numerous marketing solutions, such as channels, marketing planning, marketing services and marketing suite.
  • WhatsApp Bulk Sender – this software allows you to locate the most active number from your contact list. Additionally, you can use it to send all types of scheduled messages, set automated replies, change the status or profile photos, etc.

What is WhatsApp marketing and why it is important for businesses

  • considering the great number of its users, it is easy for businesses to reach most of their customers via WhatsApp.
  • according to surveys, over 67% of mobile users favor using chat to get in touch with businesses and some 53% favor shopping with businesses they can easily reach.
  • if young people are your target group, then WhatsApp would be the easiest way to reach them, as 42% of mobile users between 18 and 29 years old prefer WhatsApp over other messaging apps.
  • WhatsApp guarantees high engagement rates, as over 95% of messages are opened by their recipients.

What are the ways of conducting a WhatsApp marketing campaign

  • Groups – you can create a group of up to 256 users, which allows you to contact all of them at the same time.
  • broadcast lists – thanks to broadcast lists you can contact via message anyone who has your number saved in the contacts of the phone. Once such person replies, the message looks like a normal one. Also, a broadcast message can be sent to all 256 contacts at the same time.
  • one-to-one chat – this feature allows you to directly chat, call or video call anyone on your contact list, as well as to share files with such person.

What are the best strategies for a WhatsApp marketing campaign

  • create customer engagement by chatting with users and building buzz.
  • provide fast customer service, offer one-on-one help and advice for high-value clients.
  • make sure that all instructions are clear and understandable.
  • encourage new customers to join by offering them valuable content for free.

What are some of the most successful WhatsApp marketing campaigns

  • Buyagift – this online gift retailer decided to inform their customers about the company’s offers by reaching them directly on WhatsApp.
  • Absolut Vodka – by offering their customers a unique gift, the company engaged hundreds of them in a creative interaction on WhatsApp.
  • Hellman’s – this very successful campaign allowed customers to interact directly with the company’s chefs via WhatsApp messaging.
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Tech

Microsoft Ignite 2018: Azure IoT, Artificial Intelligence, and Cortana Updates

Microsoft took advantage of its Microsoft Ignite 2018 conference in Orlando, Florida, to present a plethora of announcements about its Cloud, AI and IoT (Internet of Things) features contained in Azure. The Internet of Things is obviously a central sector for the renowned company that wants to stand out in this highly competitive market.

Azure Digital Twins to launch in October

Azure Digital Twins provides the companies with the tools to create their own digital twins of their machines, infrastructures or products. The objective is to facilitate the visualization of “the relationships between the processes that connect people, places and services,” according to the firm’s press release.

In other words, this means helping developers to understand the equipment in factories and connected buildings better. To do this, Microsoft provides test and analytical tools for predicting asset behavior without making any physical changes. This new service, which is already available on other IoT platforms, should help Microsoft attract interested businesses.

Microsoft Azure Digital Twins will be launched in its preview mode on October 15th, 2018.

Microsoft also announced Azure Sphere and Azure IoT Central

The second major announcement of the Microsoft Ignite 2018 conference is the launch of Azure Sphere. This cybersecurity solution based on components certified by Microsoft is now available in public beta, and accredited microcontrollers distribution have begun.

The IT giant also announced the worldwide availability of Azure IoT Central, a program to help companies get started in the Internet of Things industry. Another new feature is that Azure IoT Central now supports Google’s Android.

Microsoft Ignite 2018 also talked about the Microsoft artificial intelligence

In particular, the company presented updates to Azure Machine Learning, a product that allows data scientists and developers to build and train “artificial intelligence models more quickly.” Upgrades include automated machine learning to identify the most efficient algorithms, model optimization for FPGA chips, and a new SDK in Python.

Finally, the professional skills development kit for Cortana is now available, Microsoft Ignite 2018 announced. Companies can develop their own custom applications based on the Microsoft’s voice assistant. The idea is to use Microsoft’s natural language comprehension services to help companies increase their productivity.

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Tech

Instagram Founders And Leaders Announced Their Resignations

According to the US news portals, Kevin Systrom and Mike Krieger would not have appreciated Mark Zuckerberg’s growing investment in their application business. In yet another hard blow for Facebook, the two founders and leaders of Instagram, the photo-sharing application acquired by the world’s most extensive social network, Facebook, in 2012, have announced their resignation and will leave the company “in the upcoming weeks.” Sources close to the two men report strained relations with Mark Zuckerberg as the main reason for their resignations.

Kevin Systrom, Instagram’s CEO, and Mike Krieger, Director of Technology Affairs, informed the rest of the management team and Instagram’s parent company, Facebook, on Monday, of their decision, but without giving a clear explanation, as revealed by the New York Times, before the two founders confirm the news via an official statement.

“We want to take some time to explore our curiosity and creativity again,” writes Kevin Systrom, who points to the need for him to “step back” before launching new projects. Facebook, for its part, has not yet commented on these departures.

Instagram founders and leaders, Kevin Systrom and Mike Krieger, resigned due to strained relationships with Mark Zuckerberg, some sources said

While the two Instagram founders and leader did not give an apparent reason for their resignation, yet, several sources from Facebook have told Bloomberg that both Kevin Systrom and Mike Krieger had strained relationships with Mark Zuckerberg because of controversies regarding Facebook boss’s investments in Instagram.

This announcement comes when the Instagram application is fortifying its position as the leader of the social networks.

Created in 2010 and bought by Facebook in 2012 for $1 billion, Instagram has primarily monetized its audience in recent years, adding ads and other sponsored content to the application. In June, Instagram announced that it had passed the billion-user mark, benefiting in particular from the growing popularity among young people, a target that Facebook is now struggling to reach.

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Tech

Samsung Experience 10 Launcher Is Now Available For Samsung Galaxy Phones With Android 8.0+

As reported by XDA-Developers, an early build of Samsung Experience 10 based on Android 9 Pie rolled out last week, boasting a quite controversial design. However, it’s now only supporting Samsung Galaxy S9 or Samsung Galaxy S9 Plus with Snapdragon chipsets, so users of another Samsung Galaxy models should wait for a final version. Luckily, the XDA-Developers team extracted some parts out of this release, including the Samsung Experience 10 Launcher, and made them available for Samsung Galaxy phones with Android 8.0+. Besides, the devs also extracted the new Samsung Internet 9.0.

The new Samsung Experience 10 Launcher brings new changes

While the new Samsung Experience 10 Launcher is quite similar to the previous one (the 9.5 version), there are some new improvements and some visual changes.

Accordingly, the new Launcher boasts larger icons and new animations for launching Bixby Home. For those who use Bixby Home, the new Samsung Experience 10 Launcher allows it to load faster than the previous version. However, we’re talking here about an extraction made out of an early-build Samsung Experience 10 based on Android 9 Pie so, eventually, when the final variant is live, many other changes might appear.

 

 

How to install the Samsung Experience 10 Launcher extracted by XDA-Developers

According to the official XDA-Developers blog post on this one, you can’t just load up the app on top of your existing launcher installation because Samsung doesn’t allow you to upgrade system apps in that way. However, the team came up with a solution.

After using App Cloner from the Google Play Store to clone the new Samsung Experience 10 Launcher APK, the XDA-Developers managed to come out with a stable version that could be installed and function in parallel to the pre-loaded system launcher.

According to XDA, the new Samsung Experience 10 Launcher APK runs on any Samsung Galaxy device with Android 8.0 Oreo or newer, meaning that it works on Samsung Galaxy S7, Galaxy S7 Edge, Galaxy Note FE, Galaxy S8, Galaxy S8 Plus, Galaxy Note 8, Galaxy S9, Galaxy S9 Plus, and Galaxy Note 9.

Grab the new launcher from here.

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Tech

Apple Purchased Shazam, the Renowned Music Recognition App

Apple purchased the popular music recognition app Shazam making it easier for iPhone, iPad, and Mac users to find and enjoy the music they love. Once the acquisition is completed, the Shazam app would become ad-free for everyone to enjoy it without any disturbance.

About Shazam music recognition app

With hundreds of millions of downloads on App Store and more than 100 million on Google Play Store, Shazam is the most famous music recognition app in the world.

Shazam helps users find their favorite songs by simply letting the app “listening” to the music surrounding them. Once Shazam music recognition app identifies the song, the application will reveal the artist’s name, the song’s title, as well as other essential details, such as the album on which the track appears, and other info about the singer.

Besides, Shazam also operates as music, video, and printed documents sharing platform.

According to the latest statistics coming from Apple, the Shazam music recognition app has been downloaded by more than 1 billion times on all platforms and, on a daily basis, users identify songs with the app by about 20 million.

Apple acquired Shazam app

Just recently, Apple announced the purchase of Shazam, the popular music recognition app which is available for iOS and Android, as well. Thanks to this acquisition, the Shazam app would now be ad-free for everyone who wants to use it to identify and/or share music, videos, and documents.

“Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere. With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music,” stated Oliver Schusser, the Vice President at the Apple Music.

 

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