News Tech

Insights into Local SEO – Beyond Google Maps

Looking at statistical facts and figures,

92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro).

76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)

30% of all mobile searches are related to location. (Think With Google)

Here are a few tips that give evidence that there is a lot beyond Google Maps, which can work for local SEO and, in turn, for your business.

  • Turn your local knowledge into an asset

The necessity of increasing visibility online is promoted through knowledge of in and around the place you stay. Although hiring a local SEO services company is a good idea, once you have gained an established understanding of the nuances of living like a local in a particular area, you can let others know more about it too. This method helps in brand-building and adds value to your neighborhood in terms of your business.

For people visiting the places for the first time, a quick sneak peek into the local hangouts gives them a bird’s eye view of the attractions and the places they should visit. Such lists can easily talk about your business and promote it depending upon the niche it belongs to.

It’s a universally accepted fact that setting up a blog or a newsletter is time-consuming and cumbersome. Hence, to increase online visibility, it is advisable to instantly level up by creating comprehensive lists that discuss the locality and the marketing perspective.

  • Online directories and the knowhow

Remember when Yellow pages were the go-to option for searching classifieds and the whereabouts of a particular person. Fast forward a few years, and you can still check and recheck information in such directories, which instead of being available as a physical listing, is now live online.

There is a wide variety of options for online directories that one can choose from.

Once you get your business registered in it, people have the opportunity to rate it accordingly and make a more massive crowd aware of the provisions and offerings. Bonus points can also be highlighted in the listings, and the visibility of your brand is hit a few notches higher with this technique.

While choosing the online directory, ensure that there is an organic reach, and the daily traffic is worth your business and its performance online.

  • Search for social media influencers

Social media influencers and bloggers are the real deal! They are the online connections that can maximize your business profits through word-of-mouth marketing and sharing on social media sites depending upon the outreach required for your business.

Social media is the rage nowadays and for a good reason too. People spend more time on their smartphones than anywhere else, so it is ideal to capitalize on an asset like social media sites.

One of the most accessible and useful options is Twitter, wherein you can gain interactions with bloggers and influencers among other like-minded people. Once you get a tweet, retweet, share, and a reshare, you have nonetheless set up a path of going viral on these sites in a strategic manner. Being discussed is the best way to get featured online in social circles, which would not have been possible otherwise.

  • Monetize on your hashtags

Hashtags nowadays are equivalent to a groundbreaking scientific discovery. The emergence of the hashtag has changed the algorithms of the social media accounts and has also added the variety and spice to online searches.

The use of hashtags has taken various social media sites by surprise. Its ruling is noteworthy and certainly deserves all the attention coming its way. Once you gain information about the hashtags that have gained popularity in your locality, you can market your business depending upon their extensive usage.

The number of people using it determines the statistics and, in turn, the number of followers of the accounts. For a textile business, if the hashtag of sustainability and comfort is trending in the searches, you increase your chances of getting visible by marketing your brand with the same hashtags. It is all about knowing which hashtag has been searched more often and how relevant it is to your brand.

  • Keep a close look at your competition.

Knowing your place in the market is as important as promoting a business in today’s times. Gaining a competitive edge should focus on every trade, notwithstanding the time spent in reaching there.

It is always beneficial to know about the things working for your competitors and how they thrive with specific options. It is not still about envy or shunning a business just because it is doing better than you. Instead, healthy competition leans towards learning from your competitors and their networking skills while monitoring them too.

Similarly, you can also gain through collaborations with peers and generate revenue for your business and a fair share of business for your partners. This is where you gain their trust and understand the importance and the value of connections in the social circuit.

  • Make your business stronger with advertising on social media.

Social media advertising campaigns have never got the spotlight that it deserves. Even though it leads to a significant increase in the website traffic and, in turn, promotion of the business, it is still taken for granted and ignored at times.

Instagram, Twitter, and Facebook have algorithms and quirks dedicated individually to each platform and are certainly not uniform. All that is known is if you’re consistent with these platforms, you can generate a lot of revenue for your business, and the result will be a noticeable increase in profits as well.

Here’s the most obvious – yet surprisingly still the most ignored – bit of advice: be active. Social media is not a passive pursuit, and social advertising is only a small part of the equation.

The forums can generate interest and localize focus areas on your business’s various avenues, which can thrive and make you feel better about the entire process. The interaction and communication points are refined, and one can reach the desired engagement levels with focus and patience.

So that was our take on all things pertaining to Local SEO. Hope you had a ball.

Author Bio: Sheryl Jones

Sheryl is the Sr. Marketing Specialist at Uplers who has a great experience in designing well-defined user journeys across the digital marketing domain. She leverages her digital marketing expertise to help businesses draw significant ROIs.

News Tech

Google Maps on Android Auto Available with New Changes

We all use Google Maps when we are traveling when we are driving in the comfort of our car or just by foot, trying to discover new places and reach a certain destination.

We have written this article because we have some great news for you. Google Maps in Android Auto has introduced some new buttons that will help you when you’re on the route. Keep reading if you want to find all the details about it.

The changes made by Google

The Android Auto’s comprehensive overhaul happened recently. Google was working really hard on improving the interface and the system.

What we heard recently is that the navigation UI will receive some new buttons and we think that they will actually be very helpful.

The new buttons

It seems like one of the new buttons will be for alternative routes and a lot of people were happy to hear this news.

The Google service provided us only with the settings button that was placed on the bottom left of the screen. We obviously needed more options and it looks like Google was ready to make some improvements.

Now, let’s get to the point. Google introduced four more buttons and we want to tell you more about them.

We already mentioned the first new button that will be for alternative routes. We are very excited about it and we think that it’s a great option for the navigation system.

The other three are the search button, the destination button and one for the menu, a three-dot menu to be more specific.

While most of us received the new buttons very well, other people are not so happy about them. They think that the screen is blocked by them. There will always be mixed opinions about it, but as long as the company is working on improving the system, we all have something to gain from it.

That’s all we have for you. Stay tuned for more updates.

News Tech

Google Maps Comes with New Features that Notify you of Future Natural Disasters

Google has recently reported a Google Maps update, which will bring to the app even more benefits when a natural disaster occurs. Another convenient option of the app has been discovered by users as well.

The tech giant stated in a blog post that the SOS alerts feature of Google Maps was enhanced by inserting visual information when there is a natural disaster, with a brand new navigation warning system to guide users away from peril.

Besides the latter mentioned option, Google Maps users would be able to see accurate visualizations of events such as hurricanes, earthquakes, floods, with other new features.

The option called SOS alert would also offer an outline of the occurrences, together with related news, emergency numbers and websites with updates from the authorities. Google Maps users, in particular, those being close to allegedly impacted regions, may expect to receive a notification days before such an even, for instance, a hurricane will occur. Forecasts of the anticipated time and route of the storm would also be noted in the notification.

In addition, the magnitude and epicenter of the earthquake will be shown in a ‘shakemap,’ which will also be accessible from within the application. Color codes would be utilized to determine the intensity of the earthquake in specific areas as well.

Even though a feature that predicts where floods are probably prone to happen is already accessible in the app, Google plans to continue enhancing the Google Maps’ functions related to natural disaster, including an option that warn people when a road is impacted by an accident and consequently re-routes to a more secure way.

Google Maps users will also have a brand new augmented reality mode to expect. The feature, which was first unveiled at last year’s Google i/O event and at the moment undergoing testings, will use the phone’s camera to help identify precisely where users are located, rather than having to direct themselves via the tiny blue dot.

News Tech

Astounding Google Maps Features You May Not Know

Google Maps is a web mapping service developed by Google and launched in the beginning of 2005. Although there are many other navigation apps, most smartphone owners prefer Google Maps, according to data surveys.

The following are some very useful features that everyone can use

  1. Download maps to use offline

Travelling abroad or locally, to a remote area, you might not always be able to connect to Internet and this is when offline Google maps could come in handy. Press the 3 lines icon on top of the main menu and choose “offline maps” and afterwards “custom map.”

  1. Share your location with your friend

Sometimes you have to share your location so that your friends or family may know your approximate arrival time. After you choose your destination, click the “share trip progress” button and then choose the contact you want to share your location with.

  1. Add a stop to your trip

On the way to a destination sometimes you may have to stop for different tasks and activities. After starting the trip press on “search along route” and add your desired stop.

  1. See information about your route by using the “commute” tab

After clicking on the three lines icon on top of your screen , press “your places” and once you see the desired saved location tap the “commute” tab between the “explore” and “for you”.

  1. Change the time of your travel

If you would like to use public transportation sometimes could be quite beneficial to change the depart time by tapping “depart at “button above the transportation types.

  1. Record your favorite places

If you want to go back to that amazing restaurant or wonderful park and you are afraid you might forget their names, just choose “your places” and then tap the “saved” tab. After clicking on “favorites” press the “add” button.

  1. Drop a pin to show your friends where you are

Dropping a pin in Google Maps and sharing it to your friends in a crowded area can come in handy. Just press and hold your finger on the screen to drop the pin and after labeling it, share it.

  1. Book an Uber or Lyft ride

Below the transportation option there is another line with on-demand car services, just press the “open app” button to book your ride.

  1. Use of augmented reality

Latest update of Google Maps on Pixel devices allows users to see visual markers in the real work while looking through the camera’s viewfinder.


iPhone Overheating Problem? Solutions and Tips to eliminate the problem

Basically, the Apple brand is parallel to premium quality with over 1.3 billion users worldwide. However, there are several reports emanating from iPhone users around the world about the iPhone overheating problem.

When intensive activities such as 3-D gaming, video streaming, etc. are performed on iPhone, it stresses the battery, GPU, and CPU which can result in overheating in the long run. Nevertheless, the impact of overheating varies in its severity across all iPhone models. Some iPhone users reported getting the overheating warning message while in some cases iPhone explosion.

Cool tips to cool down your overheated iPhone

When you observe that your iPhone is steadily overheating, be sure to try out any of the tips below:

  • Keep your iPhone away from sunlight.
  • Turn on the Airplane mode.
  • If you are already charging your iPhone, stop charging and wait for it to cool down.
  • Stop using Wi-Fi/Hotspot/ Bluetooth.
  • Ensure you are using original Apple cable to charge your iPhone.
  • Switch off your iPhone for 4 hours.

If these tips do not reduce the temperature of your iPhone, you can try any of the workarounds we listed below.

How to resolve iPhone Overheating Problem

Method 1: Limit intensive activities on your iPhone

Several intensive activities which might cause the iPhone overheating problem include video streaming, GPS navigation, gaming, chatting, and more. Therefore, it is highly recommended that you limit the time spent on these activities which might damage your device battery and CPU in the long run.

Method 2: Toggle off Background Refresh

Background Refresh is a background process which refreshes all installed apps in the background. On the other hand, Background Refresh can get your iPhone overheated when utilized automatically. Therefore, it is highly recommended that you utilize Background Refresh for selective apps.

Here’s how to do that:

  • Go to “Settings” > “General” > “Background App Refresh

Method 3: Reset All Settings

Resetting all settings on your iPhone can potentially fix the overheating problem. This process removes all personal settings for General, Sounds, Wallpaper, Wi-Fi, Bluetooth, Privacy, Notifications, and Brightness.

Follow these steps to reset all settings:

  • Go to “Settings” > “General” > “Reset” > “Reset All Settings”. Now, enter your Apple passcode and wait for the iPhone to reboot.

Note: This solution does not delete your iPhone data such as videos, music, photos, emails, etc.

Method 4: Update iOS

Some iOS users recounted that they were able to resolve the iPhone overheating problem by updating their iOS device to the latest version.

Follow these steps to update your iOS device:

  • Go to “Settings” > “General” > “Software Updates” > “Download and install the update available”.
  • Wait for the update to be completed.

Do you find this post helpful? Drop a comment below.

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